viceseason undercover
A Belarusian avant-garde streetwear brand founded in 2020 by a couple: Joni and Julie. The brand is rooted in contemporary street art and nightlife. Its DNA is shaped by graffiti, industrial aesthetics, electronic music and the spirit of the shadow city. We don't just make clothes — we shape the visual code of the streets in our dark aesthetic.
history
In 2014, within the Belarusian graffiti crew «1206», Joni's interest in clothing for his community led him to study garment making and create the first brand, «1206», directly tied to graffiti culture. Julie was gaining popularity online as one of the first Belarusian fashion influencers, drawing an audience from all over the world with her unconventional and creative approach to fashion and content. That's how they came together, following their dream of making clothes. The brand quickly built a massive creative community across Belarus. In 2020, the founding couple realized that simply making clothes for their circle was not enough — they wanted to make history. They decided to build an entirely new universe. Viceseason — an independent brand with a broader aesthetic and greater ambitions. The «1206» crew still exists today: its members live in different parts of the world, continuing to create and staying connected to their roots. Today VICESEASON has grown from a local street project into a full-fledged brand with its own philosophy and a worldwide community.
PHILOSOPHY
VICESEASON is a synthesis of premium quality, technology and street fashion. We work with the best fabric and hardware suppliers on the market and use the latest sewing and finishing technologies. We pay special attention to fit, unique design, small details, labels and packaging. We don't mass-produce clothes — we put meaning and a story into every piece, meant to stay relevant for years. Every item is a balance of style and functionality. Clothing shouldn't just look good — it has to work: reliable, technological and thought through to the smallest detail.
lines
The brand is divided into three projects, each with its own distinct philosophy and style, reflecting different states and codes of the culture:
PROJECT 01 // Criminal Business
Inspired by the shadow side of the streets and a brutal military vibe. Built on oversize, basic street silhouettes with a focus on powerful prints.
PROJECT 02 // TECHNO CLUB
A style born in late-night techno clubs. Built on minimalism, a focus on texture, technological materials and the energy of the night scene.
PROJECT 03 // DIRTY BLOOD
The brand's experimental line, built on the most unconventional design solutions and materials with a lean toward grunge avant-garde aesthetics. Pieces are coated with wax and dirt, treated with chemical compounds, and the patterns are complex and extravagant.
Three lines — one universe.
community
VICESEASON brings together people who feel the culture deeper than trends.
We support art and integrate it into clothing, turning ideas into material forms. We take feedback very seriously, listening to the wishes of our customers and the people who share our spirit.
For us, the brand is not just a product. It's an environment. It's a community. It's a story we create together with you.
